Most leaders assume they know what’s wrong with their conversions.
They do what modern marketing teaches them to do.
Results plateau.
It’s a failure of diagnosis.
This is the central argument of The https://emiliaowfa833931.ssnblog.com/39932778/your-conversion-problem-isn-t-what-you-think-why-most-conversion-efforts-fail-anyway-insights-from-the-psychology-of-yes-by-arnaldo-arns-jara-you-re-not-failing-you-re-misdiagnosing-high-traffic-low-sales-why-data-formulas-and-tactics
