@media principles, in conjunction with media queries (formerly only media sorts), Management which styles are applied and which aren't based on what media the page is staying exhibited in. - Helps to redirect the customer for the right retail store URL with the shipping system as per the customer's country https://www.presta-addons-modules.com/en/front-office/prestashop-geoip-popup-message-and-redirect-links-based-on-country.html