Web optimization signifies "Seo". It signifies a list of methods and best techniques aimed toward improving the visibility of a website on search engines like google. Redirect into the canonical URL. A given PrestaShop site can have lots of URLs, most often when you will find parameters to think about: https://addons.prestashop.com/fr/seo-referencement-naturel/31857-seo-automatique-google-rich-snippets-json-ld-open-graph.html