How often times you do that depends upon the scale in the embroidery. For a small job, you may have to get it done once. Not like most embroidery stitches, cross-stitch is often a type of counted thread embroidery done on material with an even and open weave, like Aida. https://marcohuivi.ampedpages.com/5-tips-about-custom-logo-you-can-use-today-57847156